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The Rainbow Meats Story

Founded some 35 years ago, Rainbow Meats business philosophy is simple - and it is one which has carried the business to on-going success. It is a commitment to innovation, communication, investing in staff and technology, building and maintaining honest and open relationships with suppliers, absorbing new ideas from industry peers, actively promoting the meat industry, listening to customer feedback, introducing new product lines and services for customers, and supporting and encouraging other small retailers in its precinct.

Along with the freshest, highest quality meats and products, new technology & innovative marketing tools feature at Rainbow Meats to assist both the staff, in delivering a high level of customer service, and customers. Technology allows customers are able to see exactly what is going on behind the scenes in the preparation of fresh meat products. On-counter touch screens allow customers to select and print off free recipes, as well as nutritional information about the products on sale.

Rainbow Meats prides itself on consistent quality, freshness and range of products available. Product selection has been thoughtfully constructed to ensure it offers selections to suit customer demographics. Products are regularly reassessed, and new lines introduced to keep the range exciting, interesting and in-touch. 

A huge success has been Rainbow Meats’ Footy Tipping competition! Customers are able to place their footy tips weekly, via their Loyalty Card and a touch screen. The Footy Tipping competition offers fabulous prizes, see terms and conditions.

Shopping at Rainbow Meats is an experience which keeps customers coming back time and time again!!!

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Rainbow Meats News

BBQ Ideas 2017
per kg
Card Loyalty Disc
per kg
Fillets Chicken Breast
per kg